Symptoms & conditions page
Designing an SEO driven discovery experience that helps pet parents understand symptoms and connect with the right veterinarian.
Symptoms & conditions page
Designing an SEO driven discovery experience that helps pet parents understand symptoms and connect with the right veterinarian.
Problem
Pet parents often search online when they notice symptoms in their pets, but information is fragmented and it can be difficult to determine whether professional care is needed. Vetster wanted to capture this high intent search traffic and guide users from symptom discovery to booking a virtual veterinary appointment.
Goal
Create scalable condition pages that: - match high intent search queries - educate pet parents about symptoms and conditions - guide users toward booking a veterinarian consultation Success metrics included: - organic traffic growth - click through rate to veterinarian profiles - appointment booking conversion
Problem
Pet parents often search online when they notice symptoms in their pets, but information is fragmented and it can be difficult to determine whether professional care is needed. Vetster wanted to capture this high intent search traffic and guide users from symptom discovery to booking a virtual veterinary appointment.
Goal
Create scalable condition pages that: - match high intent search queries - educate pet parents about symptoms and conditions - guide users toward booking a veterinarian consultation Success metrics included: - organic traffic growth - click through rate to veterinarian profiles - appointment booking conversion
Problem
Pet parents often search online when they notice symptoms in their pets, but information is fragmented and it can be difficult to determine whether professional care is needed. Vetster wanted to capture this high intent search traffic and guide users from symptom discovery to booking a virtual veterinary appointment.
Goal
Create scalable condition pages that: - match high intent search queries - educate pet parents about symptoms and conditions - guide users toward booking a veterinarian consultation Success metrics included: - organic traffic growth - click through rate to veterinarian profiles - appointment booking conversion
Performance after 3 months of launch
0%
0%
Organic traffic growth
3.0%
3.0%
Click through rate
3.0%
3.0%
Appointment booking conversion
Performance after 3 months of launch
0%
0%
Organic traffic growth
3.0%
3.0%
Click through rate
3.0%
3.0%
Appointment booking conversion
(TORONTO BASED /
23:54
)
Product Designer
(TORONTO BASED /
23:54
)
Product Designer
(TORONTO BASED /
23:54
)
Product Designer
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